Thinking differently is one thing, providing the means to act differently is quite another. With 12 years of experience in mass consumption issues, the COHDA study institute helps producers, merchants and retailers to calmly tackle the major changes they are facing.
The COHDA teams are fully aware that turning a set of values on its head is never easy. Clearing out the methods of the past and old benchmarks is always a difficult process, even if they are no longer helpful in tackling the challenges of the coming decade.
Staying true to our co-construction approach, we strive to offer our very best analysis methods to guide your activities, help you weigh up your priorities, and facilitate your change strategy from both an operational perspective (products, concepts) and a strategic perspective, drawing on in-house analysts 100% made in France, our commitment to a local, inclusive society.