Eight billion people living on planet Earth

The impact of human activity on the balance of our planet’s ecosystems passed a new demographic milestone on 15 November 2022, a reminder (if one were needed) of the major challenges we face in the 21st century: climate change, loss of biodiversity, depletion of natural resources, damage to natural environments, and more, all forcing society to make some real choices in the way it consumes, produces, lives and moves around.

There are still many unknowns in terms of the ‘how’, but the approach of taking environmental issues into account in our practices (both individual and collective) seems to have begun to ensure a successful transition.

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Accepting change

Following an increase in awareness, the French are more inclined to participate in the circular economy, take more responsibility for responsible consumption, and expect solutions that are more environmentally friendly.

There are various initiatives from economic stakeholders, the community world and public authorities to encourage lasting changes to our instinct for abundance, shifting towards more virtuous everyday behaviour.

COHDA, your key advisor for a successful transition

Companies, interprofessional groups, eco-organisations, mixed economy unions, public sector stakeholders, consumers and citizens – including the COHDA study institute – are all involved in transforming our relationship with primary resources and producing less waste. For more than ten years, we have been offering tailored, innovative quantitative study methods to support this movement and, beyond just awareness, to help enable education and prevention activities and initiatives by different stakeholders, understand reluctance to change, identify key levers for action, explore and understand people’s perceptions and viewpoints, and more.

Our experts are on hand to design a scheme tailored to your requirements, in authentic, agile and simple form.

Study types

Market study

B2C, B2B customer satisfaction study

Pre and post test for communications

Behaviour and usage study

Reputation and image study

Perception and impact study

Panel recruitment (cooperative approach)

Public policy evaluation

Sector recruitment and training needs study

We meet your needs

Understand and monitor your market

Assess public policies

Optimise your offer

Adjust your communication actions

Explore and optimise the customer experience

Decode habits and behaviour

Listen to your employees

Listen to citizens

Hire a panel

Qualify and analyse your databases

Our track record in the Environment sector

A project, a message? Interested in working with us?

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